Profitable Atlanta real estate deals are seldom found by luck. You must put in your time and energy to find real estate leads and nurture them into clients. During my career as a million-dollar producer real estate agent, I have experimented with several real estate prospecting methods, some of which delivered great results while others …
When I started my career as a real estate agent 25 years back, I experienced that not all real estate prospecting methods delivered me similar results. There were times when cold calling brought me the maximum number of clients, while sometimes I found million-dollar worth real estate deals from expired listings. In the process of …
3 Tips for Choosing the Right Real Estate Prospecting Method Read More »
Atlanta’s real estate market has become more fragmented than ever before. Consumers have unique needs and you must device a unique strategy to fulfill them. Being a real estate professional for over 25 years, I have witnessed several real estate agents struggle to find clients because of lack of a well-developed real estate marketing strategy. …
Understanding the 4 P’s of Real Estate Marketing Read More »
One of the greatest challenges faced by Atlanta real estate agents today is shrinking profit margins and high prospecting costs. I have seen real estate agents spending hundreds of dollars on online real estate prospecting that rarely delivers them any significant results. Although real estate prospecting is the first step of getting a good, profitable …
When I stepped in the real estate industry, my first observation was that the agents who dealt in Atlanta commercial real estate had more chances of finding success in real estate. Commercial real estate deals are usually bigger in value than residential real estate deals and, therefore, are more profitable for a real estate agent. …
3 Market Trends You Can Use to Identify Commercial Prospects Read More »
Once considered to be the key element of real estate prospecting, writing prospecting letters seems to be a forgotten art these days. While modern prospecting techniques like telemarketing and online prospecting get you instant results, letter writing can be the right way to build a loyal customer base. In my 25 years career as a …
4 Tips to Write an Engaging Real Estate Prospecting Letter Read More »
The Atlanta real estate industry has changed significantly over the past five years. After the 2008 real estate meltdown, I have seen many real estate professionals opting for more innovative ways of real estate marketing, such as virtual property tours, video sharing, and most importantly, social media marketing. Social media provides an excellent way to …
How to Find Real Estate Prospects Using Social Media Read More »
One of the primary keys to having successful atlanta real estate agent career is having the ability to identify who are ready to conduct and complete a real estate transaction. This process of identifying and targeting prospective real estate buyers or sellers is called real estate prospecting. While many Atlanta real estate agents limit their …
The 4-Step Process of a Successful Atlanta Real Estate agent career Read More »
As the Broker/C.E.O. of Platinum Real Estate I coach a lot of agents on how to be successful as a licensed real estate agent. Real estate prospecting is a constant effort of ambitious real estate agents who want to differentiate themselves from other agents working is the same industry. It’s a process that requires both …
Do’s and Don’ts of Atlanta Real Estate Agent Prospecting Read More »
One of the challenges that many real estate agents face today is regarding getting rid of the idea that they cannot become a listing agent. Their perception regarding their ‘inability’ to take listings is what prevents them from making this transition. This idea has been embedded into the minds’ of real estate agents by the …